it seems like everyone is jumping on the band wagon and shops are employing many clever rhymes and phrases to associate their product with the tournament.
Of course, with Andrew Murray winning the Queens grass court tournament last Sunday in London, Brits have a new icon on which to anchor their advertising gimmicks.
But as I walked through Wimbledon Village this evening, the last thing I expected was a church climbing on the Wimbledon bandwagon...
but you have to give them credit - it is a piece of genius advertising.
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