It's not often that someone happily gives money away, but that appears to be exactly what is happening in London for the rest of August.
Talk Talk, a british mobile phone and broadband supplier have enlisted the help of 20 former pick pockets and converted them into "putpockets" and for the rest of the month these 20 convertees will be "putting" money back into unguarded pockets and bags in busy spots around London, including Covent Garden, Leicester Square, Westminster, Oxford Circus and the South Bank.
Having spent this evening in several of those spots I can tell you that I was not a "victim" of any "put-pocketing" - where Londoners could find themselves with anything from £5 to £20 more in their pockets.
The premise from Talk Talk is that they are the best value for money product on the market - literally putting money back into your pocket.
The idea will run throughout August in London, before being rolled out to other UK cities. In all, it is anticipated that £100,000 will be "put" into pockets.
That's assuming they aren't pickpocketed first.
For more read the Talk Talk blog here.
Wednesday, 19 August 2009
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